The Superbowl is fast approaching and many know, the commercials featured during the game are the most costly and widely-viewed advertisements of the year. Traditionally, big corporations shell out major bucks for the most established PR firms, producers and commercial directors, but times are a’ changin’.
Just like Doritos and Chevy in years past, this year Dannon Yogurt chose to hire two young up-and-coming filmmakers, Andrew Neymarc, 23, and Remy Neymarc 21, to write, direct, produce and edit their first commercial to ever air during the Superbowl.
Remy Neymarc, 21, is tentatively the youngest director to have ever directed a Superbowl commercial, and the French-born pair have received a lot of press due to their age and also the manner in which they were chosen for this job.
The story began when the pair submitted a prototype commercial through a crowd-sourcing competition through Poptent Media. With a community of over 30,000 film makers, Poptent invited the Neymarc Brothers to compete within a select few for the coveted spot. The winner would have a once-in-a lifetime opportunity to direct the final Superbowl commercial out in L.A. with a full production team, professional equipment and of course, famous talent, John Stamos.
For further information on the Superbowl 2012 visit: www.indianapolissuperbowl.com, for information about the Dannon company visit: www.dannon.com and for information about Andrew Neymarc and Remy Neymarc visit: www.neymarcvisuals.com
A&M Entertainment is now on Flickr! We are contributing images, interviews and live footage from past events, talent performances, marketing and entertainment projects to the popular image and video sharing website. In doing so, we hope to expose our offering to a wider audience, provide easier access to meaningful content, and spark current and new clients imagination.
If you would like to contribute we’d love to hear from you! Check out our Flickr photostream, and please consider posting a comment or tagging a photo there.
New Years Eve is a special night for the live entertainment industry and we are excited to have a large selection of award winning recording artists, Party DJ’s and Celebrities & Hosts available for engagements in different fee ranges and territories.
Explore different talent options by visiting our artist booking section.
Please contact us for booking requirements, availability and further information at your convenience: +1 (310) 295-4150.
If you are a Entertainment or Fashion Industry Professional we welcome you to Join our LinkedIn Group
This is a group for entertainment and fashion industry professionals to expand our network of people and ideas. We welcome discussions on new projects, brand strategy and licensing, event management, sponsorship, marketing, fashion, concert tours and much more! Feel free to contact us if you have any questions or suggestions for further development.
November 20th, 2011 in
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If you work with undiscovered talent, THIS is the opportunity of a lifetime for them to potentially get DISCOVERED! Music industry executives David Schulhof and Jeff Rabhan have announced the official nation-wide search for members of America’s first Country Boyband. Musical tour to follow in the summer of 2012.
We are now seeking the most talented singers in the nation between who are at least 16 years old and appear younger than 25 to join a new country music supergroup that will go on a nation-wide tour, work with the best songwriters and producers in the industry, and release an album on a major label.
If you or your clients have the voice, the moves, the look, and the personality that make them stand out, then we want to meet them! Seeking all types of performers whose style fits within the country-pop spectrum.
For More Visit : www.CountryBoybandSearch.com
Open Casting Calls To Be Held In The Following Areas:
Tampa, FL – Open Call- November 12, 2011
Time: 9:00a.m.- 6:00p.m.
Location: Vanity Ultra Lounge
Address: 3603 W. Waters Avenue, Tampa, FL 3364
Link: www.vanityultralounge.com
Austin, TX- Open Call – November 15, 2011
Time: 9:00am- 6:00p.m.
Location: Austin Dance Collective
Address: 2015 E. Riverside Drive, Austin TX 78741
Link: www.austindancecollective.com
Nashville- Open Call- November 18, 2011
Time: 9:00a.m. – 6:00p.m.
Location Nashville Ballroom
Address: 817 2nd Avenue South, Nashville TN 37210
Link: www.nashvilleballroom.com
Los Angeles- Open Call- December 3, 2011
Time: 9:00a.m.- 6:00p.m.
Location: IDA Hollywood
Address: 6755 Hollywood Blvd. Suite #200, Hollywood, CA 90028
Link: www.idahollywood.com
*Also accepting Home Video Submissions.
Apply at www.CountryBoybandSearch.com
Every song that is played over the radio and every video played in MTV has its own story of how it got there. It takes months, sometimes years for a track or record to be completed. It takes hardships on the part of the artist, music engineers, technical staff, song writers, and most of all on the part of the producer. Today, music production is more than just the traditional collaboration between the producer and the artist. There are many external factors that are dependent upon the success of each track and the album.
Why does the music production process take so long?
Most of the time a music production team will encounter frequent delays such: waiting on the artist to finish writing material, engineers and A&R personal in disagreement over musical styles and/or song arrangements, and having the proper studio equipment to record with. While these set backs seem minor they create unwanted delays of the album release, thus forcing the record label to reschedule the release date. Then comes the obstacle of selling the music. Record labels typically set a specific amount of time to gage whether or not the album is meeting its expectations in sales. They only have a very short period of time to do this. If the marketing campaign and album sales fail, the record is thrown in the storage room, along with thousands of other unsuccessful records.
How do record companies make money?
While the figures are overwhelming once a single track becomes a big hit, music production is one of the most riskiest industries. Not just because the rate of failure is very high but also because the investment can cost millions. On the stats released by the Recording Industry Association of America (RIAA), about 90% of production companies that release music fail.
Perhaps one of the major shortcomings music producers face is the business side of music production. After the music is created, no matter how good it is, would never sell unless the right marketing and promotional tools have been employed. Some companies invest millions of dollars to promote a single track. Some are much too confident in the popularity of the artist that they don’t bother doing any marketing activities only to find out later it didn’t sell after all.
The promotional costs of a single track or album constitute 20% of the total budget. The amount would be used in designing, printing, and creating packaging materials for the album, websites, press kits, social media advertising, music video production (which can cost tens of thousands), TV and radio promotions, shows, and all other promotional stuff.
More recent contemporary styles of selling a beats includes the massive use of the social media and the internet. More and more production companies are investing on website creation to make their music more visible to the target markets. Successful music producers make use of the various marketing strategies to sell music. The first is networking. Every music producer should learn how to build connections with the biggest fish in the ocean; They can easily refer your product to their colleagues, engineers, musicians, publishers, and record studio owners. Entertainment production companies, agencies, and all other entities in the entertainment industry should also be explored.
We invite you to Learn More about our Music Production Services or Contact us for a free Quote today.
There are many public relations companies. Some are focused on providing services to local businesses while others offer services worldwide. With the right strategy, connections, and publicity solutions, your company can easily reach the top rank in any highly competitive or saturated market.
How do you know your dealing with the right company? Once you enter into agreement with a PR agency, you’re investing not only your cash, but also your time to work with them. Here are some things you need to consider when looking for the right company:
• Know what services you need. It’s good to identify what exactly you need from a PR company. Different companies offer different services and you need to focus on the things that you will need for your business to become more successful. Public relations involve many things but it only has one purpose – brand marketing and promotions.
• Determine your budget. Public Relations can be expensive depending on the strategies you choose to implement. Choose the company that knows how to handle an account like yours and check whether they’re putting your company on their priority list. There are several companies that don’t provide equal treatment to their clients. Be sure to eliminate the ones that don’t.
• Find the PR Company that offers comprehensive services. You want to look for a company that will give you maximum advantages. Once you talk to the consultant, you may want to ask what publicity services they offer and how they’re going to implement them. Reputable companies have clear, direct, and well-defined programs to accommodate the individual needs of their clients. Take note that not all the publicity campaigns and promotional strategies that have worked for the other companies will also work with you.
The following are the PR services that most credible PR company should provide you. These are all offered by one of the largest and most trusted public relations companies, A&M Entertainment:
- Reputation and Crisis Management
- Professional Publicist for Media Interviews
- Product/Company Launch: Basic Event Coordination (not including event production expenses)
- Personal Consultation (Project Strategy)
- Editorial Services: Media Kit, Company Profile/One sheet, Up to 5 Media Releases per month
- Copywriting
- News Release Distribution (sent over leading newswire)
– Targeted Media Campaign w/Follow Up
- Brand Building (product placement/sampling)
- Online Media Relations: Blog & Social Media Consulting
- Media Placement Management (Interviews, Reviews & Features)
Choose a PR Company you can partner with that understands your business, knows what your company is all about and will walk you through the process. Consultants give their clients advice and it’s up to the clients how they’re going to adopt the plan. Partners on the other hand don’t just give their clients advice. They provide guidance. Choose the company that will become your business partner and not a mere consultant.
We invite you to Learn More about our Public Relations Services or Contact us for a free Quote today.
Check out DJ Rashida‘s aloft adventure as she jet sets off to Rancho Cucamonga to amp up for special DJ night.
CHECK-in with A&M Entertainment on our New Foursquare page today .
Foursquare is a geographical location based social network. By checking in a certain number of times, or in different locations, users can collect virtual badges and access promotions. Foursquare helps users meet friends, discover new places, and save money with Specials! A&M Entertainment will offer special offers and discounts to our followers on a ongoing basis.
Foursquare currently has applications for iPhone, Android, Blackberry, Windows Mobile 7, Nokia S40 & S60, as well as Samsung Bada. Visit: www.foursquare.com/amentertainment
October 18th, 2011 in
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There are plenty of reasons why businesses do corporate events. One is basically to market their brand. Another reason is to attract customers and establish an image and reputation. Organizing corporate events is an example of good publicity.
In managing events, there are just a few things that should be considered. They are: the concept, budget, venue, audience or guests, and the schedule. But for bigger events such as marketing campaigns and corporate affairs, event management also includes research or feasibility studies, promotions and advertisements.
Creation of a Good, Feasible, and Creative Concept
The concept will greatly depend on the nature of the event. Without a clear plan on what will the event be like, it would be very hard for the organizing committee to proceed to the next requirements such as funding and scheduling. The concept tells you what, who, why, and how the event will happen. Hiring event management consultants can be a great way to eliminate the burden of planning for a creative event. Today, there are numerous event ideas. Weddings can be celebrated under the sea, birthday parties can be held in flying balloons, etc. Furthermore, companies are coming up with unique marketing event concepts such as inviting celebrity guests, sponsoring concepts, initiating community projects, and many more. What makes corporate events differ from private events is that the latter is more flexible while the former must be dependent upon certain standards. Nevertheless, a business event should not be deprived of creativity especially if is done to promote a brand or introduce a product.
Managing the Budget
The corporate event should have a very appealing theme. During marketing campaigns, guests expect so much from the organizers. They expect good food, fun-filled party, freebies, and more. But of course, you can’t just give them all they wanted because there’s a specified budget allocated for the event. That is why it is important for the event manager to have the abilities to come up with a theme that will not deprive the guests of their expectations but would not prejudice the interest of the company. This part is the hardest. It’s absolutely nerve-racking.
The funds needed to materialize a corporate event would basically depend on the venue, guests, foods and preparations used. Some companies have their events done indoors to cut the cost of the venue because this is one aspect that is very expensive. On the other hand, there are companies that don’t really mind spending too much on the venue so long as they get more viewers and participants. Regardless of the venue, how the event is held is the one thing that matters most.
Organizing an event entails spending money. But then, it doesn’t have to mean spending a LOT of cash. With the knowledge on budgeting, one can hold a big event without having to invest too much. Strategizing is very important. Of course, the more intricate the concept is, the more it will necessitate funds. Highly experienced event managers can certainly help a company cut down the expenses without having to sacrifice the quality of the event.
We invite you to Learn More about our Event Management Services or Contact us for a free Quote today.
Being an actress is something that many women dream of but only a slim few will reach this reality. Why is this one of the most sought after dream careers in Hollywood? An actress enjoys the financial stability, the fame, the glory, and the respect. They also work with some of the the biggest names and the most renowned people.
What does it really mean to be an actress?
One of the most prestigious award ceremonies conducted every year is the Oscar’s Award. This is one of the most honorable moments for all actresses, actors, directors, and professionals who work in the Hollywood entertainment industry. In this article, we’ll discuss a few of the Oscar’s finest women and learn what it takes to be a notable actress.
2011 – Natalie Portman
Natalie Portman won the Best Actress award this year for her role in a blockbuster hit The Black Swan. For over a year, Portman trained and practiced a lot to prepare for the role. She studied ballet dancing very seriously up to the point of losing significant weight and cracking her rib. For Portman who has never been a ballerina, the role is just so strange and according to her, she almost thought she would die.
2010 – Sandra Bullock
Bullock won the post for her movie The Blind Side. Among the nominees were Kate Winslet and Meryl Streep, two of the best actresses in Hollywood films. Bullock is known for being a very versatile actress. She can do a comedy film, a hard core drama, and action movie, and almost anything. Perhaps, one characteristic that a woman should possess to be an actress is to excel in all fields of acting.
2009 – Kate Winslet
Kate did a wonderful job in one of the most watched movie Titanic. This British actress is one of the most respected drama actresses. She’s beautiful, gorgeous, and extremely talented. In 2009, she won the highest award given to an actress on the movie The Reader. Prior and after the Oscars, she has won several awards. She has also earned another award at this year’s Oscars.
2008 – Marion Cotillard
Marion Cotillard is also a British actress. She’s a beautiful, talented actress from Paris and in 2008, achieved the Oscar’s award for best actress for the movie La Vie en Rose. She’s very young but she was able to outscore the veteran actresses in the international scene.
These women are indeed few of the most respected actresses in the business. Amidst the competition, they remained on top and their careers continue to advance. Perhaps, three of the most essential traits of being an actress are the passion and love for the craft, the determination to learn new things, and the willpower to become best in all things that a real actress does.
Attending acting lessons, dealing with the right people, mastering the profession are ways to become a great actress. Also, an actress should know how to take care of her fans and all the people behind her.
We now offer relevant resources on how to be an actress. Become a member of A&M backstage and get access to our online backstage area that is full of information, tips & tricks and resources that can help you achieve your goals.
Corporate sponsorship is one of the most popular marketing tools used worldwide. Sponsorships differ from other marketing campaigns because they typically kill two birds with one stone. Basically, both the parties (sponsor and the organizing group) benefit. Many organizations who seek sponsorships are non-profit ones, financial support from various business establishments is always a goal. On the other hand, businesses find sponsorships a great way to engage their consumer audiences. It gives them a positive image, exposure, appeal. And at the same time they can display and advertise their products. Through sponsorships companies can directly communicate with their market and build good relationships with them.
How do sponsorships work?
Sponsorships take place between the event organizer and a corporate entity. For example, a local group that is planning to organize a Breast Cancer Awareness program goes to a particular company and offers a marketing plan in exchange of in-kind service or financial assistance. The group will only have to present their sponsorship proposal to their target sponsor and the latter decides whether to accept the offer or pass it over.
For businesses, sponsorship can add an additional boost to its marketing campaign. In this very competitive market, each company has to find a way to get more customers who will not only buy their product but will patronize it for a longer period of time. And as far as consumers are concerned, a company that recognizes its buyers and listens to their feedback is a company worth trusting.
Sponsorship and Proposal Development
Creating the sponsorship proposal is the most crucial part of corporate sponsorships. The organizing group should make sure that their proposal has what the sponsors need. In making the proposal, they have to consider certain things to secure the commitment of their sponsors.
- How will the event benefit the sponsors?
- What’s the likelihood of the project becoming successful?
- What are the possible risks?
- What is the total amount of support (in cash or in kind) that is needed?
Basically, the sponsors want to know whether they are going to benefit from sponsoring the event. Therefore, the sponsorship proposal should provide a comprehensive report and analysis of the proposed terms. Sponsors also need to know the target audience: whose coming to the event, why will they come, how credible is the organization holding the event, who are the others sponsors, and what is the cost. It is important that the proposal points out the benefits the sponsoring company is going to get justify the cost they’re going to spend. It should also contain some other information like what will happen in the event and a summary of the project.
Corporate sponsorship is perhaps one of the fastest growing industries in western countries especially in the US. This multi-million dollar industry has tremendously helped businesses (small and big) to establish customer relations, branding, and popularity. Furthermore, it has brought so much hope for community work. Almost all kinds of events designed for general welfare are possible even if the organizing groups do not have the funds.
We invite you to Learn More about our Sponsorship Proposal Development Services or Contact us for a free Quote today.
Today Apple announced the highly anticipated iPhone 4s to a crowd of invited journalists at their Cupertino headquarters. It was the first major product unveiling for CEO Tim Cook, who took the reins of the company more than a month ago following the resignation of Apple co-founder Steve Jobs.
The new iPhone will be available for pre-sale online on Oct 7th and be available in stores on Oct 14th, 2011.
The new dual-core A5 chip delivers even more power than before. The 8MP camera with all-new optics also shoots 1080p HD video. And with Siri, the new virtual assistant the iPhone 4S does what you ask. The new iPhone 4s will also run Apple’s new iOS 5 software, which eliminates the need to have to sync devices. The software becomes available on Oct. 12.
To lear more about the new iPhone 4S and it’s features visist: www.apple.com/iphone/features
Every person engaged in business should understand the importance of public relations and publicity. Many businesses tend to invest heavily on promotional campaigns and advertisements just to attract the attention of their target markets. Regardless of the cost of publicity campaigns, most companies are willing to spend a fortune just to establish branding and an image that will retain in their customer’s minds.
Public relations and publicity are two things that go hand in hand-always. Good publicity entails good public relations and vice versa. They are highly essential to the success of every business.
Establishing Company Image
Communication is crucial to every business. Public relations may refer to any action taken by a company, organization, or group to create and maintain a harmonious relationship and open communication with the public. Everyone knows that it is the public that dictates the success of a business. People are the life of the corporate world. Without people supporting a product, such company will never survive especially in the current economic downfall in the global market.
Aside from the market, public relations involve the actions used to build rapport with employees and investors. To achieve this, businesses employ different PR means such as media relations, analyst relations, corporate communications, labor relations, and internal communications. All these things are designed to achieve one goal: to build a positive company image.
Public relations and publicity can be established with the right marketing approach. PR professionals work with their clients to create the image of a company. The traditional approach includes sending out press releases, researching public opinion, courting journalists and media personnel to have the company featured on a TV show or a top-selling magazine and other publications. It also includes researching public opinion to make an impression that a particular company is interested in the public’s opinions and feedback.
Publicity is Not Advertising
Most of the time, advertising is misunderstood as publicity but they’re totally different when it comes to the concept but they’re both the same as to the goal. Advertising is more product-oriented. The aim is to sell the product or service offered by the company. On the other hand, public relations and publicity is people-oriented. The goal is to communicate with the market in a very efficient manner in such a way that they would be motivated to buy what a company offers.
Building the image of a company is not an easy task. It requires strict planning, strategies, and study. One wrong move and publicity can ruin everything. Even professional PRs find it a bit challenging to achieve superior public relations and publicity.
Fortunately, the modern technology and the World Wide Web have made it possible for PR professionals to make the task easier and more effective. The onset of social media and digital marketing made it possible for small and medium businesses to venture in publicity campaigns because the cost is cheaper. Press releases can now be sent via email to thousands of prospective customers with the single click of the mouse; Add the advent of social networking sites. These things have made public relations and publicity feasible and worth trying.
We invite you to Learn More about our Public Relations and Publicity or Contact us for a free Quote today.
Loli Lux is confirmed to perform for VIP guests at the exclusive Gloria Hotels & Resorts in Belek, Turkey on Saturday October 1st, 2011.
Gloria Hotels & Resorts is situated in Belek, Antalya in the midst of pine forests and at the seaside along Acisu river, in a region which embodies all natural beauties of the Mediterranean.
Gloria Hotels & Resorts spanning an area of 2.122.000 m2 consists of Gloria Golf Resort, Gloria Serenity Resort, Gloria Verde Resort and Golf Club.
