December 12, 2013 – Los Angeles, CA – WERKSHOP has launched a Kickstarter Campaign for its newly designed line of high-performance fitness leggings for women. Founded by fashion designer and fitness enthusiast Chriztina Zeljeznjak, WERKSHOP offers an entirely new approach to fitness apparel.
Featuring digitally printed artwork designed by Zeljeznjak, the leggings are available in 17 different custom designs and are made in the USA with Italian fabric. Designed for function and styled for fashion, WERKSHOP leggings are suitable for running, cycling, yoga, dancing, and casual workouts. A unique highlight of the WERKSHOP legging is the hidden pocket that can be used for storing an ID or small wallet while you work out.
“As a fashion designer and fitness enthusiast, I always felt that my workout clothing lacked personality,” says Zeljeznjak. “… So I decided to change that and take the concept of high-fashion leggings and combine it with high-performance sports.”
With forty percent of the project funded in four days, the Kickstarter Campaign will support the first round of production of leggings. For the project to be fully funded, the Kickstarter Campaign goal of $20,000 must be raised before Wednesday, January 15th, 2014. To support the WERKSHOP campaign, please visit: http://kck.st/18peLkY
Founded by fashion designer and fitness enthusiast Chriztina Zeljeznjak, WERKSHOP is a line of designer high-performance fitness leggings that blur the line between fashion and function. A graduate of FIDM in Los Angeles, Zeljeznjak has over 12+ years in Fashion Design and Development. She has done fashion illustrations for CHLOE Paris, Saks 5th Avenue and St. John Knits, and has had designs featured in MACYs, JC Penney and GQ Magazine.
Styled for fashion, the new line of WERKSHOP leggings are made with 100% Italian fabric and feature flatlock seams which are vital for high performance sports activity. Field-tested by professional athletes, fitness experts and certified yoga instructors, WERKSHOP is the definition of fashionable fitness attire.