Even though summer is a time that a lot of folks like to spend at the beach and having outdoor fun, it is most definitely a time in which consumer activity is way, way up. To make sure that you are properly taking advantage of the upswing, having software that incorporates your marketing, outreach, and project management is really going to make a difference. There are so many software options out there now that it’s hard to decide which ones will really work for your business, and depending on what kind of business you run, there are still a lot of decisions to be made. If you are an office manager, keeping your sales in order and tracking metrics for productivity of your employees is very important; and keeps your day running smoothly and quickly. For others, toning down the aspects of the web that don’t apply to their business, or solving an efficiency problem is their key need for software. One thing is true, there are many more options available than ever; and we’ll highlight a few that will rev up your entrepreneurial spirit to be more productive in the hot days of potential profitability!logo color Summer Software Guide; 5 Products to increase Productivity

Many marketers and techhies yearned for awhile for an open source replacement for Microsoft Office, and with this it was given to them. The only application that is considered an up to date and adequate replacement, it also has new features like PDF exporting, and a slick way to open HTML files. The updated version is muck sleeker and user friendly, and enables you to get tons done with documents whether in the hotel room, airport lounge, or Amtrak station. Still a bit rugged and basic, it’s comparable to other great source goodies like Audacity, in that it delivers while being functional.

visualbee logo pr Summer Software Guide; 5 Products to increase ProductivityVisualBee

Sometimes what it really takes to give you the ultimate in productivity kick is to add a little kinetic java to a PowerPoint presentation. What people really love about this software is the way in which it pulls up images to keywords you type in the text, and the amazing transitions in its arsenal. Creating out of this world info graphics and presentations will make you the star of the conference room, or give you a prime piece of wizardry to link to from YouTube or your home page. It’s a very “smart” platform that suggests elements for your presentation, and can know what will jazz it up perfectly. At many junctions in business, you’re going to get to the point where your visuals will need a lot more oomph than what comes with the basics.

logo sanebox 2013 blue fac53d24ba90186c66c7db3c260609f1 300x47 Summer Software Guide; 5 Products to increase Productivity


Anyone that wants to be productive has at one point wished for their email to follow a few basic rules. Sanebox creates filters to control what you receive in your email, giving you more time to find prospects, work on product design, or manage your most important contacts. It starts at 7 dollars a month, and users rave that filtering messages they wantto scan but not necessarily read is a prime feature. It works for web based email and accounts based on exchange servers, and its first task is setting up a new “Sane later” folder that contains messages from emails you have never corresponded to or from. You can really achieve lightening fast completion of your to do list when the clutter is out of your way!

asana logo 300x83 Summer Software Guide; 5 Products to increase ProductivityAsana

A tool that really is the pinnacle of project management, this application keeps people that are physically apart from each other on the same page. Creating deadlines, priority and labeling options, and prioritizing tasks are all presented in a pretty rich, easy to use format, with incredibly versatile user functions. There are so many different ways to present tasks, have conversations about unfinished ones, and apply tags that it could be considered the management app of choice. Easily saving you from making mistakes if you are in a hurry, it has features that can prevent you from trashing projects and ideas on accident.

dns 300x235 Summer Software Guide; 5 Products to increase ProductivityDragon Naturally Speaking

Truly the top voice and dictation software, this is the real Dragon’s lair for productivity. Said to be the most futuristic seeming, you can use it for very high tech closed captioning, and full system commands. Once you use software like this, you will find it very difficult to ever go back without it, especially if you have had minor arthritis or carpal tunnel issues. The full version comes with a microphone that is needed for use, and in no time you’ll be speaking not only your scripts and documents, but commands for your entire system use and navigation. The tool bar is as minimal as it gets, and allows for open cruising with your voice once you’re up and running. Once Google Glass technology really gets mainstream, something may dwarf this application; but at this time it’s top of the line and a massive productivity booster.

large1 300x300 Singer songwriter Paulleo releases new single with music videoTuesday, July 22, 2014 – Los Angeles – Known for his many accomplishments as an r&b and hip hop music producer, singer-songwriter Paulleo Davis has released the music video for his latest single, ”New Shyt.” The single debuted earlier this month and is currently available on iTunes. The new video is now available on Youtube.

Produced and written by the ASCAP Award-winning Paulleo and Grammy nominated Kief Brown, the new track also features a few bars from popular Atlanta rapper Sy Ari Da Kid. Shot in Paulleo’s extraordinary 15,000sqft home, “New Shyt” evolves around moving on to different things — from the style of music to how you are living; Notably reminding us that its time for something new.

Directed by CROOKED and edited by GT Films, the video captures the multi-talented musician and emerging r&b crooner as he fashions the modern elegance of playing the piano with his beautiful vocals and trendy hook.  In addition to the video, the “New Shyt” has plenty to offer both r&b and hip hop fans alike.

Early in his career Paulleo started his own production company, G.N.M Entertainment, which is an acronym for “The Game Needs Me”! He’s produced tracks for T.I., Young Dro and Yung LA while collaborating with The Beat Billionaires.  He’s performed alongside the late Whitney Houston, Diana Ross and has opened for many hip hop and r&b artists during the course of his career. Paulleo is currently putting the finish touches on his new album and plans to tour later this year in support of his new project.

About Paulleo

Singer, songwriter, musician, producer, and composer. Born and raised in Brooklyn, New York. At the age of three, Paulleo Davis began singing in church, dancing and pop locking in the streets of Flatbush Ave. At the ripe age of seven, he won his first talent show. It was the glitter glove one and moonwalk on television that summer, inspiring Paulleo to know who and what he wanted to become, an Entertainer.

Emmanuel Lewis, also known in entertainment as “Webster” and childhood friend of Paulleo, afforded him the opportunity to speak to Michael Jackson. As a child, Paulleo often spoke to Michael Jackson about his future in the music business. The wise and prolific, King of pop, Michael Jackson asked Paulleo “What will set you apart from everyone else”. Paulleo thought about all his idols including Michael Jackson, Prince, the elusive Stevie Wonder, John P. Kee, and Eddie Murphy answering the King of Pop with one word “uniqueness”.

Official website:

Twitter: @DaRealPaulleo

philospha e1405436528384 1024x928 Chicago’s Philosopha drops All I Know single and music videoTuesday, July 15, 2014 – Los Angeles, CA – Along with some of the notable acts emerging from Chicago’s budding music scene, rapper Philosopha is the latest to make his presence known in the industry. His latest single, “All I Know” is becoming an increasingly popular street anthem centered around Philosopha’s hometown street culture and lifestyle.

Produced by Law Beatz, “All I Know” also features West side of Chicago’s very own, Mikey Dollaz and Castro from King Louie’s Mubu Gang.  Offering their own diverse styles for the track, the collaborative effort from each artist further promotes their unity in creating true-to-life music. Filmed and directed by Open World Films, the official music video for “All I Know” draws you into an organic setting of urban neighborhoods riddled with Philosopha fans and supporters. The video is currently available on Youtube at: and is set to premiere this week on WorldStarHipHop.

Known for his high-energy performances and boisterous vocal delivery, Philosopha is a lyricist in his own right. Gifted with his play on words and undeniably catchy hooks, his creative thoughts towards music have helped him gain a loyal following. One of the first singles from his forthcoming album, “All I Know” serves as a formal prelude to several bounce-worthy hits in the making.

Slated for release later this summer, his new album Too Dope features tracks from a genuine inner city artist who is already touted as the next to bat out of Chicago. Philosopha’s upcoming performances include a round of live concerts in August; schedule to be announced.

About Philosopha

Chicago is a melting pot for musical talent meshing many different styles and influences. Philosopha embodies the pulse of Chicago by delivering the raw energy and passion that made the Windy City famous Worldwide. Philosopha takes fans on an emotional rollercoaster ride with a high octane stage show, party anthems, and club hits that can get any crowd out of their seats. Giving the listener a unique experience, Philosopha draws comparisons to the street savvy of T.I., the Migo’s edginess, and Andre 3000’s creativity. Philosopha has opened up for some of the industry’s most popular names in Hip Hop.


Instagram:   @philosopha11

5 Effective Music PR Strategies

July 8, 2014

by Jon Weirman

music pr 5 Effective Music PR StrategiesMusic PR is one of most important aspects of releasing a successful album or single. We help independent artists and musicians with PR strategies that will help to further their careers. Determining which Music PR strategies best suit the needs of your career can be challenging due to the growing number of promotional outlets available in today’s digital. Successful PR campaigns however typically build upon some fundamental PR elements that can be established early on in the time-line to ensure success.

Many artists and musicians offering a product or service believe that online marketing is too expensive. Most of the time we can take advantage of the Internet to publicize our brand and music for minimal to no costs.

Below are a few effective Music PR strategies that you can put in place in addition to hiring a professional PR agency to help your campaign:

Music PR Strategies

1. Create, publish and distribute press releases. Get all information and news about your music and products out to relevant media and public. Utilize free online press release distribution services or email them yourself to editors.

2. Create and maintain an informative blog and social media profiles. Start collecting subscriptions and send out newsletters to stay in touch and communicate with your fan base. Having an email database ready to go also helps when it comes to email and viral campaigns.

3. Make sure you have a functional, easy-to-navigate website. Hire a designer to help you with branding (create a great logo, one sheets and banners for social media). Plan to use the logo on promotional shots and promo materials (business cards, flyers, music samples) ready to go.

4. Social networking on and offline can also be a good music pr tactic. Be sure to make the best of your online memberships and event participation by interacting with like-minded individuals who are also interested in creating a mutually beneficial relationship.

5. Create promotional ad banners, brief profiles of your brand or product and post on relevant websites that offer free promotion. You may be asked to place a reciprocal link on your website in exchange for them posting yours however there are free many sites available to advertise and promote.

The biggest advantage anyone can have when promoting his or her brand is relevance. A short PR campaign may be enough to build an initial response and interest but focusing on long-term exposure for your brand as a musician is key. Issuing only one press release or launching one ad campaign is not enough to build a buzz.

Effective Music PR should be done in doses. The use of various strategies applied on a more frequent basis proves to be more effective. Meaning the more strategies you use on a long-term basis are more likely to achieve better results during the course of the PR campaign.

Learn more about our Music PR services and give us a call to discuss your needs today: (310) 295-4150.


marketing resources 7 Helpful Online Marketing Resources for New BusinessesWhen you are first starting a brand, a venture, an entity, or even a website, you can really scramble for finding information, and even hire out consultants right away that may not be needed. In all stages of the marketing game, just finding what you need online is a tremendous help. Even though it may take lots of time, reading about others’ experiences, demographics, and past attempts at their businesses will be a massive help to you. There are many networks for entrepreneurs, financing resources, and invaluable industry reports that can help. When you really sit down and pour over a lot of this, it may make your climb to success seem more daunting, but if you persevere for long enough, you can absolutely find the data that could be most of an asset to your project. From that point on after utilizing these resources, you just have to put the pieces together and figure out what to do with your product to push it to the top and keep it competitive.

1. American Marketing Association

Chock full of great information like a resource directory, podcasts, updates on the AMA’s yearly conference, insight from gurus such as Deanie Elsner of Kraft Foods, and tons of insight on metrics are just the beginning. This resource is one true powerhouse that is the starting point for many journeys to successful branding and product launches. An endless supply of information here that is as useful as it gets in terms of practicality and functionality.

2. The National Retail Federation

One of the ultimate goals of many marketers is to have their products poised on retail shelves, so researching the viability of the options out there and trends nationwide is incredibly valuable. Articles on other genres like small business, testimonials of folks like software engineers, and other resources such as buying guides and safety issues are great features of the NRF. When you are figuring out which route to take with a product and branding, watching trends in the retail world are always going to help you. This is one large resource that will help any marketer along their path to success.

3. US Small Business Administration

A huge and very valuable resource that details loans and grants, managing a business from a government standpoint, identifying industry codes, disaster offices, healthcare and running a business, this resource definitely rocks. It has a much more official tone and candor, but can help with planning, implementation, and provides the utmost in help for getting your business launched. Official can sometimes be the way to go for information, and this is a stellar resource.

4. Inc Magazine

With current information on the human transaction, questions to ask yourself about your marketing tactics, having willpower during your task, and managing millennials, this online hub is a great place to get information regarding your future dominance and edge. With a great new feature asking if you are embracing failure too much, features asking questions such as job seekers wondering why they even went to college, and how a small town manufacturer predicts hits with Facebook, this is an epic resource for all marketers. With another current article titled “3 ways to tell if your idea is worth pursuing”, this hub is also invaluable as far as venture capitalists, other entrepreneurs, and the newly started up marketer are concerned.

5. Hubspot

With subcategories of sales, insiders, great current articles on the climate and what you are up against, Hubspot is a genius content mill started by MIT geniuses and is an advocate overall for the inbound marketing blueprint to success. Originally raising more than 100 million dollars in funding, it is a one stop and markets software as a service ingeniously. Very effectively using the mantra of “publish your way in”, and their social media scientist was even given a Guinness World Record Award for holding the largest online marketing seminar. A trusty resource that uses publishes a very useful “State of the Twittersphere” report annually, it’s not one to miss, and one to frequent for current knowledge.

6. ReadWrite

One of the best tech sites in the world, this provides how tos on cloud computing, the in’s and outs of outsourcing, and tips on Amazon. Powerful internet portals are ready for you to sell and get your product out there in a major way, and portals like ReadWrite will show you the nitty gritty in how everything links up globally in marketing, interaction with banks and software, and negotiating cloud storage. When everything in the global commerce realm is said and done, you really need a resource like ReadWrite to show you where to put your technical mojo in practice.

7. Advertising Age

The huge marketing dynamo that began in 1930, this weekly print is a pillar of the advertising community to say the least. With tons of important information about marketing, it has informative podcasts such as “Why it Matters” and delves into prime time ratings, true SEO and online marketing, and direct response. One of the true go to’s for advertising information on a periodical basis, the current issue explores the future of TV, creative campaigns, and valuable outsourcing questions to ask any marketer.



Akin e1402673034504 Akin releases “Harmony” single and music video from True Stories albumTuesday, July 1, 2014 – Los Angeles – Award-winning artist and music producer Akin has dropped the second single from his newly released True Stories album. “Harmony” is a song written to help stop the spread of violence, encourage unity and world peace. The African-Canadian musician is passionate about writing songs that can make a difference and is donating 50% of the song’s proceeds to UNICEF Canada to support their initiatives to fight poverty. “Harmony” is now available on iTunes.

Produced by Stephen Hunte for Oasis Music Group, “Harmony” has received several positive reviews mainly noting Akin’s vocals, song-writing ability and the song’s overall contemporary reggae feel. In addition to the live acoustic guitar, the uplifting lyrical content of “Harmony” also transitioned well into the music video. Directed by Danny Snow and produced by Juan Mendez for Sunset 6 Productions, Harmony was shot in Kensington Market in Toronto. To check out the music video, visit:

“The main purpose behind the music and the video is to encourage a common ground between different yet equal voices that exist within our society that we might disagree but still respect one another thus some will sing the melody while others sing the harmony,” says Akin.

Honored at the 2012 CAC (Canadian African Caribbean) Unsung Hero’s Award for his contribution to ‘Connect2End Violence’; An initiative by the Peel Regional police of Canada to help eradicate gun violence in the greater Toronto area, Akin was also one of the nominees for this year’s Black Canadian Awards.

True Stories is a 10-track album in which Akin sings about real life issues that everyone can relate to: world issues, family issues, and so on, all in the context of his values and his personal experiences. Mixing r&b, hip-hop and reggae with his African roots, Akin brings a unique sound and voice. In addition to the new album, Akin will be performing at The Brampton Multicultural Festival on July 11, 12 and 13, 2014 in Brampton Ontario; Show times are available on his Tours page via Facebook/AkinBusari.

About Akin
The African-Canadian award winning artist and music producer “Akin” pushes the boundaries of music, mixing R&B, Hip-Hop and Reggae with his African roots. Akin is a one-of-a-kind musician, whose diverse background has helped him perfect an original voice that parallels his unique sound. He is the 2009 Toronto Exclusive Magazine Awards winner for two of his songs in “True Stories” & “The Way You Are” and also the 2010 winner for “Babylon Soldier”.

Official website:



5 Must Do’s for Effective Brand building

June 25, 2014

by Jon Weirman

brand building 5 Must Do’s for Effective Brand buildingThe mixture of the absolute best marketing wisdom and having an incredibly cool product are all part of the perfect plan to get your new brand’s name out there and flourish. Having a list of some good things you can do to build your brand will be an iconic first step to organizing your path, and successfully getting the word out. One of the most exciting stages of any brand creation is during growing pains, where so many organic and keen users have your message and are spreading it among their friends and colleagues. There really is nothing as wonderful as answering a bunch of inquiries, fulfilling and processing orders, or gaining feedback on how to better your brand. Whether it’s shirts, electronics, music or consulting, you will be sure to gain from following these tips on building your brand.

1. Draw Attention to your Quirks

From cartoon characters to offbeat cereal brands, audiences love things about your brand that are a slightly different flavor then others. This is so essential in bringing your brand some really authentic style that it can take a long time to really develop the right ideas to convey. Utilizing resources like white board videos, offbeat music, and genuinely nearly nerdy nuances about your product will always pull viewers in; it’s simply a formula that sometimes needs applied for awhile and then not at all. The movement to be odd took place long ago and is gaining steam.

2. Getting volunteers to spread your Content

This does not always mean that the quintessential tried and true “Street Team” mentality, or luring intern-esque folks to do everything for you. While these steps are great to generate branding prowess as well, it can be excellent to reach across all spheres of the social media landscape to find people who rabidly and truly want to spread your brand’s image and features. Once you make some key contacts that really seem interested in your brand and your future, you may want to keep that list closer than ever and offer all sorts of perks. Even if it is something as small as event updates and private conversations with top followers, you can add something to your brand by engaging the most loyal of your supporters in a more frequent basis.

3. Upsell your audience based on what’s trending for them

Social media sites like Pinterest give brand marketers an opportunity to use applications that map out what is most popular and then suggest to those users specifically what other products may interest them. This can be rewarding when you successfully partner up with similar brands that will let you display pay per click advertising or banners, and beyond. When you are in the process of building a new brand now, you can sometimes take a chance on advertising that funnels out your message to a very wide variety of demographics, Facebook started the trend of being able to market more specifically, and other social media sites are now really expanding the envelope. Digital advertising will in the future be even more important for “Branding to the skies”, or quick results.

4. The importance of looking fresh

This science is not just updating frequently, conveying the perfect message, or having sleek infographics, but appearing as if you are constantly evolving. Once you master this element, it is a bit of luck with a perfectly focused message. Consumers will be eager to buy your brand and spread the word about it if you not only look current in appearance and swagger, but message. The balance of incorporating current events and desires of your customer base to see your expertise will really reward you. It is not just the controversial events around us that need commenting on, but the family friendly and uplifting ones as well. If you can make the darkness of the world disappear and breathe true light into your product, you’ll need sturdy order taking personnel to fulfill the demand online.

5. Be Careful with your Publicity Choices

These days there are third party vendors, one hit online subscribing services, and bloggers that may offer to feature you, and many of them are great. These kinds of opportunities are good for you because it will always spread the word around the web. There is such a thing for your branding strategy as too much publicity, and it’s a hard crafted art perfecting this curve. Niche bloggers that have a lot to say about why they really love your service are going to be much better than those who simply have all genres of publicity on their page. Some of the quietest WordPress bloggers really have quite a following, and can get the organic ball really rolling for your brand. Part of a perfect branding strategy is effectively using all of the publicity available to you, and the calmer you are about what you have to offer, the more genuine interest you will generate. While there is so much trial and error in this process, it is one that is high caliber in reward: your brand being the most sought after on the global digital block.

How to Prep for the Launch of a New Product

June 18, 2014

by Jon Weirman

launch a product How to Prep for the Launch of a New ProductThere are many things that you need to do to get audiences ready, plan for your launch, and make sure that the launch of your product goes smoothly. Getting true, worthy, organic attention has gotten a bit more difficult, as the pace of news has picked up, and getting national recognition is more trying than it used to be. There are many good things about the changing digital landscape. It may seem daunting enough to prep for the launch of a new product that it could dampen your spirits, but rest assured that the prep work needed will be well worth it; creating buzz about a brand new product can exponentially help the quarter of sales growth, and really let you hit the ground running when you need it most.

Making sure you begin early enough

The idea of having “influencers”, or users that can help get the word out about your product the most, is now not only widespread, but nearly imperative. Once you reach these folks with your product before the launch, they can use it, and hopefully write about it. It’s not just bloggers that can help you, but they are among the most valuable. If what you are offering is food, they can spread the positive word about it after trying it. Clothing, music, and travel products can be covered in great ways by bloggers as well, especially those who review with great flair and are known to really praise. There is a great tool called Topsy that goes through past tweets and finds things with a high number of shares. You can use widgets/tools such as this to find influencers, get their URL or email address, and contact them. Many will be interested in using your product to find out how great it is and telling others about it on the web.

Come up with something out of left field

When the pre launch period is underway, having a video that is very comical, or conveying very abstract and funky persona can throw you immediately in the changing eye of viewers and potential customers. Taking a different turn quickly with an infographic seeming otherwise strange, taglines that stray from the subject, and funny things happening are always a plus. There are certain demographics that are ultimately some of the best buyers ever who will instantly take notice with this strategy. Some claim it can be risky because knowing right when to pull it out of the bag is tricky, but a general rule of the final stretch can work. For instance, if your product is one in the financial realm, and all previous pitch and concept has been about IRA’s and mortgage fears, throwing in a kink that makes fun of itself or the whole financial system in general could be a welcome break from the norm. Think about the true fringe that is rabid in buying habits, zombie trends, etc.

Transferring vital information to Sales

It does not matter if it is face to face, on the phone, or with any other medium of reaching out, the developers have to fully engage and educate the individuals on the sales force. This really goes way beyond just brand recognition and fully understanding the origins and profit model development, it goes into real company culture issues. There are so many ways to torture yourself as a marketer and worry during these processes, it’s bound to happen. It is going to always be true that presentations, personal accounts, and good old fashioned training will help build the sales force, but nothing like really feeling the flow of culture from the business. If you are a backpacking company, political organization, or charity, this could be easy, but in other circumstances, more difficult. If your focus is final success of a brand like a high tech gadget or application, and you really nail your mission statement and branding hard in training, your sales force will undertake the duties greatly. When a sales person learns enough about the brand before the launch to really be eager about the brand’s potential, it will come across much better than the sheer hunger of the close. The prep stages before a product’s launch can be the most important, and following a few helpful pointers will push your new launch in perfect direction.

that303white 300x300 Denver Music Label C.O.ID debut “That 303” single and music videoTuesday, June 17, 2014 – Los Angeles, CA – Denver based music label C.O.ID (COLLECTIVID) has released the first single and music video from its debut album project Code Red featuring emerging Colorado hip hop artists Black Prez and H*Wood; Their first collaborative effort “That 303” pays homage to their hometown city of Denver. The new track is now available on iTunes.

Produced by DJ Five8 and written by H*Wood and Black Prez “That 303” boasts of the Mile High City perfectly blending hip hop and electronic music. Mixed and mastered at After Master Studio in Hollywood, the track is accompanied by an official music video that will premiere on Black Prez YouTube Channel. Shot and edited by Treble Child Media in Colorado, the uniquely fun video highlights some of the city’s main attractions while showcasing the free-spirited influence of both Black Prez and H*Wood.

“Embodied with Colorado’s hometown culture and injected with mainstream sound,
“That 303″ has international appeal with creative local edge,” says Code Red executive producer Taver Tor.

Both increasingly popular artists within the Colorado music scene, Black Prez and H*Wood have continued to turn heads. Bringing their own versatile contributions to the table, Black Prez is known for his clever lyrics and witty punch lines; While H*Wood offers grit and inspiration with a confident but humble delivery. Between the duo, they have managed to garner an impressive audience of fans and supporters and have shared the stage alongside such acts as Wiz Khalifa, Big Sean, E40, New Boyz, Young Buck, Talib Kweli, and Warren G to name a few.

About C.O.ID (CollectivID)

As they gear up for the official release of their new single “That 303″, Denver area rappers H*Wood and Black Prez are determined to turn heads with their uniquely combined lyrical styles. Fused with elements of EDM and live band, the two offer an entirely youthful and refreshing approach to the new era of Hip Hop.

Official website:



social media audience 1024x432 6 Ways to get your Social Media Audience to promote your ProductOnce you design and implement a killer product, there are many hurdles you have to jump through as far as getting people to know about it. From a professional marketer’s standpoint, there is nothing like watching the wheels of Twitter, Facebook, and Instagram spin for you while you are spending hours truly building your business.  Once someone comments on a photo, even likes it, or better yet retweets it and re posts it, fresh users get to see your product, and view it for the first time. When you first begin, your content may be just status updates and pictures of the product around the warehouse and in use, but eventually you can get your social media audience to spread the good word about your wares. Their opinions, good reviews, and spreading the word will help by leaps and bounds, much more so then trying to win over every single person immediately with your content. Here are some pointers on getting your audience to promote your product:

1. Don’t Just tell your audience what you want them to know

One of the best ways to truly use social media as a tool is to get your audience engaged, and not just tweet or post updates about your product. It’s very difficult to master, but many people do it wrong in the beginning. A lot of people that see your posts will enjoy them more if you include them, ask questions, and for their input. Some of the most successful campaigns out there encourage users to show themselves with your brand, and talking to your users in a conversational manner. There are very successful brands that still just toot their own horn/achievements all the time, but going beyond the broadcast about you and engaging them is an art form that is very rewarding.

2. Make sure you are targeting the right social media sites

While it is true that most of your customers are probably on Facebook and Twitter, Instagram and Pinterest absolutely should not be ignored! In essence, just putting up a great photo on either of these two other social media sites literally is getting your audience to promote for you. Especially in the realm of clothing and sportswear, having a social media user repost or pin a photo starts the ball rolling to other users, and quick. Surf, skate, and music companies have also had wide success on Instagram, all the while linking back to Facebook and Twitter feeds simultaneously.

3. Using tones to encourage promotion in a video

Many different strategies work these days for YouTube or Vimeo, and they all can get people promoting your product for you in no time. The most common is to encourage users to post videos of themselves using the product, but you can go even deeper into strategy here. Entities like amusement parks and adventure destinations have an advantage here, because they show a collective enthusiasm about being there that can automatically have users promoting the product or brand. If you can put elements in a video that will really have people wondering where you thought up the idea for your product AND wanting to tell everyone about it quickly, you could even have people competing to promote your product!

4. Finding healthy ideas to include

An area these days that will always acquire rabid promotion by users of your product is health benefits. Of course weight loss, better appearance and youthfulness have been staples of marketing for years, but the new raw data can really sell. One stellar way to get users to promote your product for you is by showing results. This can take much research, digital photos, and adding friends. One key bullet point here is when you really formulate what benefit you are offering, and tie in to stats about people using your product, make sure you have some followers! Tweeting, pinning, or posting updates about your key health benefit needs to occur once you have followers in the tens of thousands or more globally.

5. Maximizing images to avoid mistakes

The best result of all in sharing photos happens when someone sees it and gets so curious they want to click your landing page or social media starting point immediately. When this happens, you may have instant revenue, an instant loyal follower, and someone who will promote your product for sure on a regular basis. Don’t make the mistake of having a hyperlink not work, or be so hasty that you show a webpage still under construction.

6. Email marketing as a stepping stone to retain interest

Many will argue that this tactic is futile, but what needs to be realized is that this keeps interest alive after the potential customer has expressed interest and wanted to be contacted again. One time in the current climate that this can really help is the holidays; music brands, guitar strings, and culinary aficionados perk up and listen when it comes to gifts and that season. Also, a quarterly or monthly reminder that you are alive, kicking, touring, speaking, writing, or producing other goods can get a long lost customer back into your path, and ultimately sharing your brand with others across their favorite platforms.

Akin e1402673034504 Canadian singer Akin release new single Harmony in time for the World Cup

Canadian singer Akin has released his new single “Harmony” in time for the 2014 FIFA World Cup™.  The new single embodies the spirit of the games to promote peace and fight all forms of discrimination. Nigerian-born “Akin” pushes the boundaries of music. Mixing R&B with Hip Hop, Reggae and his African roots, Akin is a one-of-a-kind musician whose diverse background has helped him perfect an original voice that parallels his unique sound.

Harmony Cover  e1402674254452 1024x189 Canadian singer Akin release new single Harmony in time for the World Cup

About Akin
The African-Canadian award winning artist and music producer “Akin” pushes the boundaries of music, mixing R&B, Hip-Hop and Reggae with his African roots. Akin is a one-of-a-kind musician, whose diverse background has helped him perfect an original voice that parallels his unique sound. He is the 2009 Toronto Exclusive Magazine Awards winner for two of his songs in “True Stories” & “The Way You Are” and also the 2010 winner for “Babylon Soldier”.

Ugo Lord: How to Build Self Confidence

June 11, 2014

by Jon Weirman

On the latest episode of The Ugo Lord Show, Ugo talks about the importance of having self confidence. Check out the latest episode of The Ugo Lord Show at

About The Ugo Lord Show
The Ugo Lord Show is a program that allows viewers to learn how to consistently take the best steps forward in life to help ensure they achieve their greatest potential. Together, Ugo and his viewers take a journey towards self-awareness, self-appreciation, and self-empowerment as he shares stories of those who have triumphed despite coming face-to-face with the most impossible of odds.

abxcore twitter new e1402410661691 1024x391 ABXCORE Launches Kickstarter for its Revolutionary Ab Workout DeviceJune 10th, 2014 — Los Angeles, CA - Los Angeles based fitness coach and trainer Omar Attalah along with his business partner and project manager Loren Khulusi will be launching the Kickstarter campaign for their premiere abdominal workout device ABXCORE. ABXCORE is a revolutionary fitness tool for men and women engineered to assist users with maintaining the proper movement of the abs and lower back during a workout.

The new device will be presented through the ABXCORE Kickstarter campaign starting Tuesday, June 10, 2014. For additional information and/or to support the campaign, please visit:

Weighing less than 4lbs, ABXCORE features detachable arms that allow for increased range of motion, enabling the user to isolate specific muscle groups using its resistance-locking mechanism. This allows the user to work at various resistance levels offering a challenging work out for all body types.

“After stringent development and testing, I can honestly say ABXCORE has given me better and faster results than anything on today’s market,” says Omar Attalah.

Unlike traditional exercise and equipment, ABXCORE eliminates the negative side effects that typically occur in the back and neck as a result of traditional exercise. Designed for users at any fitness level, ABXCORE is a compact, affordable and lightweight structure that can be used anywhere.

Early birds can grab the device now before it hits retail markets by supporting the Kickstarter campaign – which offers several incentives. As the ABXCORE team rolls out this revolutionary product they have continued to stay focused on their primary objective of helping others lead and maintain a healthy lifestyle. To learn more about ABXCORE please visit the official website at:

ABXCORE’s mission is to offer a workout that effectively improves abdominal strength and definition for both athletes and beginners alike. It is also the perfect workout tool for individuals facing a variety of common health and medical challenges such as injuries, weight-related issues and disabilities. It is engineered to optimally guide the user through each repetition, minimizing the risk of injury. After three years of development, ABXCORE has been designed to work each abdominal group including the upper abs, lower abs, obliques and lower back through twelve unique exercises.


About Omar Attalah

With over 13 years experience training some of the world’s best active and recovering athletes, as well as prominent figures in the entertainment industry, Omar is committed to improving the physical and mental well being of each client to their maximum potential. Because everyone is different, each wellness program is carefully crafted to the individual and is based on extensive physical tests, dietary restrictions, injuries, as well as other factors. Whether your goal is to cut weight fast, build muscle strength and endurance, recover from an injury or just make a healthy lifestyle change, you will be amazed at what you can achieve.


new myspace 1024x503 The Resurrection of Myspace and its Key HighlightsThe network that really imploded with musicians, businesses, and everyday people alike was founded in 2003 by Chris DeWolfe and Tom Anderson in Beverly Hills. Just under a year after its launch, it had a million unique visitors to the site. Among the reasons for its success for the way in which artists could update fans about shows, upload music and video, and have unique icons on their playlist bars. Artists began reaching out to each other like wild fire to swap shows – fans were able to interact quickly and give feedback, and bands that were able to spend a lot of time adding followers became successful. There were debates that some bands were being booked based on number of Myspace friends instead of talent, but the sheer number of internet users that were reachable was staggering; and the notion was understood by many. If a lot of users saw you as viable enough to follow, didn’t that mean you were able to draw a crowd in a club?

Reasons for a slow demise

Around 2007 and 2008, Myspace stuck to a very portal based strategy of gaining new members, while Facebook and Twitter were designing new features all the time to enhance the experience. In particular, Facebook was taken to well right out of the gate and retained high usership for a long period of time. Myspace users left the site in high numbers as advertisements went up and a high number of users felt that the website was just loaded down, even though cable and DSL internet speeds were the norm.

Sometimes when consumers are ready for something new and other shifts in the market take place, a website that is already high up on the totem pole is incapable of experimenting with high ad content – and it led to a crippling exit of traffic. Another element that led to the demise of the once social media giant is the many different applications rolled out for usage. The instant messaging and the video player were being accepted just fine, and then book lists, a karaoke machine, and different widespread varieties of advertising platforms came about and the bugs along with them. Users simply gave way to their loyalty, and things dwindled down in a major way.

Coming back in Resurrection mode

During 2011, there were losses posted that worrisome enough for Myspace to go on the market for full sale. The parent group News Corp was evidently worried about losses, and took action. Reportedly sold for 35 million to Specific Media, it did not glean anywhere near what it was bought for in 2005. Revamping it was going to take some serious work, and Justin Timberlake was a major defining touch in 2012 when he made public the changes underway that users would enjoy. One great additive was the music player in which users can quickly add tracks from sources like Pandora and other heavy hitters that are more valuable as partners instead of competitors.

The revamped mobile app, with better personalization abilities for channels was appreciated by users as well, and the site also abandoned the “classic” template, even though some users did not like losing their blog writings. In the current climate, the new Myspace could stand some challenges, but remains a strong playing, sharing, and networking “first stop”. While some say it may never be the same, the site will remain a viable player in the music arena of the internet, and a place to find new digital goods for any connoisseur.

Top Five Productivity apps for the iPad

May 30, 2014

by Jon Weirman

The wildly popular and easy to use device from Apple was revealed during October 2010 and has since become a pinnacle device for marketers, families, travelers, and artists all over the globe. Particularly the Mini and the Air models are ideal for looking at anything, playing games, or marketing productivity no matter where you are planted for the moment. The multi touch format of use and the ways it plays music, shoots video, and does tasks like GPS work have revolutionized the way that salesmen, CEOs, and anyone on the move have been able to be productive. We’ll take a peek today at five of the applications that really top the list in terms of user friendliness and ability to streamline your day. Jobs himself said that he “wanted people to learn how to use it within 20 minutes”, and the statement is absolutely true. There really is not limit to what you can accomplish on the iPad now, and especially in the near future.

dropbox logo1 Top Five Productivity apps for the iPad

Keeping things in sync for your busy day between your smartphone, desktop if you choose, and laptop, Dropbox has been a go to app for productivity for some time now. Large contracts, huge artwork files, and audio presentations can be moved around and sent to other end users. One of the best aspects of Dropbox is simply being such a powerhouse in the realm of uploading and storing things like video and images. Really a blast off in a huge direction for those who need to be productive, Dropbox is one of the first apps you are introduced to when you become a true digital mover and shaker.


iwork ipad Top Five Productivity apps for the iPadA virtual one stop productivity as far as iPad use goes, iWork is a true must for anyone that needs portable device activity for business in a killer environment and platform. As basic as it sounds, the feature of continuous saving of files, the ease of new document creation, and the loss of the PC desktop awkwardness in movement are true high points of Iwork. You do not have to switch apps frequently as the OS chooses them from drop down menus, and the placement of the usual toolbars is perfect. You may need an attachment keyboard to really get down to business, but the ease of use, presentation and features that easily keep you sane are plenty.



save2pdf e1401462676358 Top Five Productivity apps for the iPad
Creating PDFs while on the go is a true virtue in any environment. What sounds like a simple task still needs a perfectly streamline application to put Word, Excel, Powerpoint, Keynote pages and more into a quick PDF format. The newest version has added Sugarsync file support, great new password functions, and fixed access changes just for starters. The ease that you can merge files into the app, a great and easy to get used to preview screen, and complete play nicely feature with GoogleDocs, you can get your final product from web URLs, ICloud, and USB or Bluetooth printers are compatible. With true cache storing and great quick help feature, Save 2 Pdf is as helpful and innovative as iPad apps come.



avid studio ipad Top Five Productivity apps for the iPad

Known as the premiere video editing studio available, this application gives you the most control as the director over your project, which is what you really want while in the driver’s seat and while succumbing to the flow of your creative self. You can create soundtracks with 3 audio tracks, pan and zoom nicely over photos, and have 64 bit support for the newest Ipads and Iphones. The transitions available are very high quality, and you can work with audio, video and photos. The present templates available are sleeker and smoother than many other apps, and you can very easily share and export online. Full 1080p support in output is going to be expected from here on out, and this application offers it with bells, whistles, and a unique and colorful comfort zone.

Pinnacle Studio

 Top Five Productivity apps for the iPad

This application draws from some of the most educational speakers, tech gurus and breakthrough individuals out there. It updates just about every day with useful information from all over the globe, and has a great playlist feature to save your favorites. You can browse by language preference, themes, and topics relating to your marketing preference or business area of interest. There is especially a lot to learn in the productivity realm from the music experts and business gurus featured here. Users rave about its layout, organization, and the ease of which you can share what you find on your different social media outlets. Even though this application does not automate a task for you per se, it brings you the topics that will inspire you to make your next business decision or creative leap; listening to all these speakers is highly motivational.

Ted Conferences


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