Case Studies
The Cartier Love Bracelet has been popular since the 1960’s, when its designer modeled it after legendary chastity belts, said to have been bolted to wives’ waists when their husbands went away. Cartier North America was to introduce a new twist for the original bracelet, the Love Charity Bracelet, a knotted silk bracelet in several colors. Cartier contacted A&M Entertainment to provide supportive services and Paul Seviny among others helped to make the events memorable. A-list Celebrities including Sarah Jessica Parker, Usher, Eva Mendes, Salma Hayek, Scarlett Johansson, Ashley Judd, Spike Lee, Janet Jackson, Paul Sevigny and several others have attended the events to date.
At the height of the Shanghai's Formula One comes additional festivities and exclusive events centered around F1 World Championship Races. After understanding the initiatives of the event community, A&M proposed and executed several marketing campaigns which promoted F1 events, after parties, products & merchandise along with Shanghai's landmarks and tourism for an authentic F1 Shanghai experience.
When Houston caught NBA All Star Weekend fever in 2006, A&M Entertainment was right in the middle of it. Planning specifics of an all star casted after party featuring celebs and sports figures alike, we were able to hoist the attendance even further especially after adding a gift bag suite and VIP bottle service. A&M has since worked on NBA events througout North America to support participation and increase marketing exposure towards a growing demographic.
Once a year the exclusive Philharmonie Concert Hall in Luxembourg hosts an “end of the season” party for a large pool of music enthusiasts. The known concert hall invites talent with a historical significance combined with the best of the new. For 2009 Philharmonie decided on legendary grandfather of hip-hop Kool DJ Herc and DJ Rashida, Prince fashionable DJ. A&M facilitated their request and the event sold to capacity.
Following another successful tour in Buenos Aires, Argentina the release of Madonna's 'Sticky & Sweet Tour' DVD & CD was soon available for those who wanted a piece of history. A&M Entertainment teamed with HyPursuit to host the 'Sticky & Sweet' DVD & CD launch party at the upscale Tobin's Lounge in Houston.
The Hard Rock Hotel & Casino in Las Vegas is known for hosting the most elaborate pool party’s (rehab at the pool) and a long range of other concerts in their selection of venues. Hard Rock wanted to engage Rev. Run of Run DMC for their Sunday school series in the “Body English” venue. A&M Entertainment made sure that the engagement got confirmed in a timely manner. Rev. Run performed together with Mel Debarge to a large audience.
Scandinavia's largest distributor of condoms needed a viable solution to convert its online visitors into loyal repeat customers. We combined a heavily promoted sales campaign driven by fundemental SEO strategies, Facebook and Twitter implementation in addition to database marketing to reach the consumer market. After successful initial results, A&M Entertainment's digital marketing team now oversee their marketing campagins on a permanent basis.
Glamour Magazine’s annual New York Fashion Week Event is known to attract the very top of the fashion industry. Camel No. 9 and TY-KU sponsored the event. Models, designers and industry professionals gathered at fashionable Marquee Club in New York. DJ Sky Nellor was engaged to perform and A&M Entertainment was there to ensure that everything went according to plan.
E! Entertainment Television needed a replacement headliner for the E! launch event in Canada, Toronto after Amy Winehouse was prevented from attending on short notice. E! contacted A&M Entertainment to find a suitable candidate and quickly contracted Jamaican dancehall sensation Sean Paul to perform at the prestigious event. The performance was a huge success, E! quickly gained traction in the Canadian market and the people in attendance were blown away by the energetic performance.
Nokia Trends Lab is the ONLY multimedia experience that gives you a backstage pass to extreme digital entertainment. In addition to its concert-like platform it also features tons of information on their latest product releases and new technology. A&M added an additional touch of flare
with a live performance, and promotional campaign sparked by headling artists.
Reah Valente is a new rock artist from Brazil. After being backed by investors in Japan her management in New York contacted A&M Entertainment to help with publicity and secure and oversee a promotional concert tour throughout the United States. Reah Valente was successfully booked in the exclusive rock venues and performed to great reviews.
Toni&Guy wanted to engage Cee-Lo to perform at their Annual Hairdresser Award Show in Dallas, TX. They contacted A&M Entertainment and we negotiated the engagement and ensured that everything from arrival to sound-check and the final performance went according to the allocated time schedule. The amazing performance caused the entire audience to stand up and dance during the show. Toni & Guy followed up on the success by booking Cee-Lo again for their Award Show in London, UK.
Godskitchen is an international superclub brand which is associated and organizes events, particularly in the UK, US and frequent events in Shanghai. A&M Entertainment has joined forces with God's Kitchen on numerous occasions consulting and developing eye-catching campaigns consisting of live production, media & entertainment marketing.
A&M Entertainment works with fashion brands to support awarness and exposure to different marketing segments. After teaming up with HyPursuit inc, a leader in creative lifestyle marketing we created a guide for small business owners and entrepreneurs: Building Your Online Presence: A Guide To Do-It-Yourself Marketing We pride ourselves with knowing that our custom digital marketing services delivers results. A&M developed a three month digital campaign with the primary goal of increasing e-book sales. We utilized social networks, micro-blogging and SEO marketing to achieve a 65% increase in online sales.
The annual Spaghettifest is one of the great home-grown music festivals of the Shenandoah Valley. Hosted by the funk mob Midnight Spaghetti & The Chocolate G-Strings, the annual charitable event brings together a thriving community of music lovers and outstanding bands of innumerable genres. A&M Entertainment has been honored to work with such entertainment platform to provide world class artists & DJs.
















