MFW - Case Study
As the largest Hispanic and International fashion event in the US, Miami Fashion Week has brought the best in Latin and international fashion, beauty, music and art to the forefront of the American fashion scene. With a crossover of international culture from designers, entertainers and celebrities from around the world.
Services Utilized
- Sponsorship Proposal Development
- Package Valuation
- Concept Development and Prototyping
- Visual Design
- Server-Side Development
- Quality Assurance and Deployment
Unique Platform for Brands
Miami Fashion Week delivers a multicultural platform in which any brand can benefit. MFW audience members are often trendsetters who influence consumer purchasing habits.
Key Statistics & Demographic
Number of Attendees: 10,000+
Sex: 50% Male / 50% Female
Education: 90% college graduates
Total Media Impressions: 300 million+
Age range of attendees: 21 – 65
The Project
One of the most prominent fashion industry events in the world A&M Entertainment was privileged to be involved with Miami Fashion Week and its brands. Our teamed customized a premium sponsorship deck that was used to attract prospective sponsors, vendors and media partners.
Planning & Process
Miami Fashion Week had an impressive history of both media partners and past sponsorship involvement. Our teamed reviewed all of the previous documents and developed a strategy to further improve upon their sponsorship packages and sales. We developed a premium sponsorship deck with new offerings that added value to both Miami Fashion Week and its sponsors.
The Results
Miami Fashion Week continues to be a successful yearly event. Not only does it sell out its sponsorship packages quickly but the brand also generates new interest from companies and advertisers alike. New designers are eager to become a part of Miami Fashion Week to present their collections to its patrons and for retail stores picks up the best designs.
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