E! Entertainment Television – Canada Launch

E! Entertainment Television needed a replacement headliner for the E! launch event in Canada, Toronto after Amy Winehouse was prevented from attending on short notice. E! contacted A&M Entertainment to find a suitable candidate and quickly contracted Jamaican dancehall sensation Sean Paul to perform at the prestigious event. The performance was a huge success, E! quickly gained traction in the Canadian market and the people in attendance were blown away by the energetic performance.