Cartier North America, Love Charity Bracelet Events

The Cartier Love Bracelet has been popular since the 1960′s, when its designer modeled it after legendary chastity belts, said to have been bolted to wives’ waists when their husbands went away. Cartier North America was to introduce a new twist for the original bracelet, the Love Charity Bracelet, a knotted silk bracelet in several colors. Cartier contacted A&M Entertainment to provide supportive services and Paul Seviny among others helped to make the events memorable. A-list Celebrities including Sarah Jessica Parker, Usher, Eva Mendes, Salma Hayek, Scarlett Johansson, Ashley Judd, Spike Lee, Janet Jackson, Paul Sevigny and several others have attended the events to date.