If you work with undiscovered talent, THIS is the opportunity of a lifetime for them to potentially get DISCOVERED! Music industry executives David Schulhof and Jeff Rabhan have announced the official nation-wide search for members of America’s first Country Boyband. Musical tour to follow in the summer of 2012.
We are now seeking the most talented singers in the nation between who are at least 16 years old and appear younger than 25 to join a new country music supergroup that will go on a nation-wide tour, work with the best songwriters and producers in the industry, and release an album on a major label.
If you or your clients have the voice, the moves, the look, and the personality that make them stand out, then we want to meet them! Seeking all types of performers whose style fits within the country-pop spectrum.
Los Angeles- Open Call- December 3, 2011 Time: 9:00a.m.- 6:00p.m. Location: IDA Hollywood Address: 6755 Hollywood Blvd. Suite #200, Hollywood, CA 90028
Every song that is played over the radio and every video played in MTV has its own story of how it got there. It takes months, sometimes years for a track or record to be completed. It takes hardships on the part of the artist, music engineers, technical staff, song writers, and most of all on the part of the producer. Today, music production is more than just the traditional collaboration between the producer and the artist. There are many external factors that are dependent upon the success of each track and the album.
Why does the music production process take so long? Most of the time a music production team will encounter frequent delays such: waiting on the artist to finish writing material, engineers and A&R personal in disagreement over musical styles and/or song arrangements, and having the proper studio equipment to record with. While these set backs seem minor they create unwanted delays of the album release, thus forcing the record label to reschedule the release date. Then comes the obstacle of selling the music. Record labels typically set a specific amount of time to gage whether or not the album is meeting its expectations in sales. They only have a very short period of time to do this. If the marketing campaign and album sales fail, the record is thrown in the storage room, along with thousands of other unsuccessful records.
How do record companies make money? While the figures are overwhelming once a single track becomes a big hit, music production is one of the most riskiest industries. Not just because the rate of failure is very high but also because the investment can cost millions. On the stats released by the Recording Industry Association of America (RIAA), about 90% of production companies that release music fail.
Perhaps one of the major shortcomings music producers face is the business side of music production. After the music is created, no matter how good it is, would never sell unless the right marketing and promotional tools have been employed. Some companies invest millions of dollars to promote a single track. Some are much too confident in the popularity of the artist that they don’t bother doing any marketing activities only to find out later it didn’t sell after all.
The promotional costs of a single track or album constitute 20% of the total budget. The amount would be used in designing, printing, and creating packaging materials for the album, websites, press kits, social media advertising, music video production (which can cost tens of thousands), TV and radio promotions, shows, and all other promotional stuff.
More recent contemporary styles of selling a beats includes the massive use of the social media and the internet. More and more production companies are investing on website creation to make their music more visible to the target markets. Successful music producers make use of the various marketing strategies to sell music. The first is networking. Every music producer should learn how to build connections with the biggest fish in the ocean; They can easily refer your product to their colleagues, engineers, musicians, publishers, and record studio owners. Entertainment production companies, agencies, and all other entities in the entertainment industry should also be explored.
There are many public relations companies. Some are focused on providing services to local businesses while others offer services worldwide. With the right strategy, connections, and publicity solutions, your company can easily reach the top rank in any highly competitive or saturated market.
How do you know your dealing with the right company? Once you enter into agreement with a PR agency, you’re investing not only your cash, but also your time to work with them. Here are some things you need to consider when looking for the right company:
• Know what services you need. It’s good to identify what exactly you need from a PR company. Different companies offer different services and you need to focus on the things that you will need for your business to become more successful. Public relations involve many things but it only has one purpose – brand marketing and promotions.
• Determine your budget. Public Relations can be expensive depending on the strategies you choose to implement. Choose the company that knows how to handle an account like yours and check whether they’re putting your company on their priority list. There are several companies that don’t provide equal treatment to their clients. Be sure to eliminate the ones that don’t.
• Find the PR Company that offers comprehensive services. You want to look for a company that will give you maximum advantages. Once you talk to the consultant, you may want to ask what publicity services they offer and how they’re going to implement them. Reputable companies have clear, direct, and well-defined programs to accommodate the individual needs of their clients. Take note that not all the publicity campaigns and promotional strategies that have worked for the other companies will also work with you.
The following are the PR services that most credible PR company should provide you. These are all offered by one of the largest and most trusted public relations companies, A&M Entertainment:
- Reputation and Crisis Management - Professional Publicist for Media Interviews - Product/Company Launch: Basic Event Coordination (not including event production expenses) - Personal Consultation (Project Strategy) - Editorial Services: Media Kit, Company Profile/One sheet, Up to 5 Media Releases per month - Copywriting - News Release Distribution (sent over leading newswire) – Targeted Media Campaign w/Follow Up - Brand Building (product placement/sampling) - Online Media Relations: Blog & Social Media Consulting - Media Placement Management (Interviews, Reviews & Features)
Choose a PR Company you can partner with that understands your business, knows what your company is all about and will walk you through the process. Consultants give their clients advice and it’s up to the clients how they’re going to adopt the plan. Partners on the other hand don’t just give their clients advice. They provide guidance. Choose the company that will become your business partner and not a mere consultant.
CHECK-in with A&M Entertainment on our New Foursquare page today .
Foursquare is a geographical location based social network. By checking in a certain number of times, or in different locations, users can collect virtual badges and access promotions. Foursquare helps users meet friends, discover new places, and save money with Specials! A&M Entertainment will offer special offers and discounts to our followers on a ongoing basis.
Foursquare currently has applications for iPhone, Android, Blackberry, Windows Mobile 7, Nokia S40 & S60, as well as Samsung Bada. Visit: www.foursquare.com/amentertainment
There are plenty of reasons why businesses do corporate events. One is basically to market their brand. Another reason is to attract customers and establish an image and reputation. Organizing corporate events is an example of good publicity.
In managing events, there are just a few things that should be considered. They are: the concept, budget, venue, audience or guests, and the schedule. But for bigger events such as marketing campaigns and corporate affairs, event management also includes research or feasibility studies, promotions and advertisements.
Creation of a Good, Feasible, and Creative Concept The concept will greatly depend on the nature of the event. Without a clear plan on what will the event be like, it would be very hard for the organizing committee to proceed to the next requirements such as funding and scheduling. The concept tells you what, who, why, and how the event will happen. Hiring event management consultants can be a great way to eliminate the burden of planning for a creative event. Today, there are numerous event ideas. Weddings can be celebrated under the sea, birthday parties can be held in flying balloons, etc. Furthermore, companies are coming up with unique marketing event concepts such as inviting celebrity guests, sponsoring concepts, initiating community projects, and many more. What makes corporate events differ from private events is that the latter is more flexible while the former must be dependent upon certain standards. Nevertheless, a business event should not be deprived of creativity especially if is done to promote a brand or introduce a product.
Managing the Budget The corporate event should have a very appealing theme. During marketing campaigns, guests expect so much from the organizers. They expect good food, fun-filled party, freebies, and more. But of course, you can’t just give them all they wanted because there’s a specified budget allocated for the event. That is why it is important for the event manager to have the abilities to come up with a theme that will not deprive the guests of their expectations but would not prejudice the interest of the company. This part is the hardest. It’s absolutely nerve-racking.
The funds needed to materialize a corporate event would basically depend on the venue, guests, foods and preparations used. Some companies have their events done indoors to cut the cost of the venue because this is one aspect that is very expensive. On the other hand, there are companies that don’t really mind spending too much on the venue so long as they get more viewers and participants. Regardless of the venue, how the event is held is the one thing that matters most.
Organizing an event entails spending money. But then, it doesn’t have to mean spending a LOT of cash. With the knowledge on budgeting, one can hold a big event without having to invest too much. Strategizing is very important. Of course, the more intricate the concept is, the more it will necessitate funds. Highly experienced event managers can certainly help a company cut down the expenses without having to sacrifice the quality of the event.
Being an actress is something that many women dream of but only a slim few will reach this reality. Why is this one of the most sought after dream careers in Hollywood? An actress enjoys the financial stability, the fame, the glory, and the respect. They also work with some of the the biggest names and the most renowned people.
What does it really mean to be an actress? One of the most prestigious award ceremonies conducted every year is the Oscar’s Award. This is one of the most honorable moments for all actresses, actors, directors, and professionals who work in the Hollywood entertainment industry. In this article, we’ll discuss a few of the Oscar’s finest women and learn what it takes to be a notable actress.
2011 – Natalie Portman Natalie Portman won the Best Actress award this year for her role in a blockbuster hit The Black Swan. For over a year, Portman trained and practiced a lot to prepare for the role. She studied ballet dancing very seriously up to the point of losing significant weight and cracking her rib. For Portman who has never been a ballerina, the role is just so strange and according to her, she almost thought she would die.
2010 – Sandra Bullock Bullock won the post for her movie The Blind Side. Among the nominees were Kate Winslet and Meryl Streep, two of the best actresses in Hollywood films. Bullock is known for being a very versatile actress. She can do a comedy film, a hard core drama, and action movie, and almost anything. Perhaps, one characteristic that a woman should possess to be an actress is to excel in all fields of acting.
2009 – Kate Winslet Kate did a wonderful job in one of the most watched movie Titanic. This British actress is one of the most respected drama actresses. She’s beautiful, gorgeous, and extremely talented. In 2009, she won the highest award given to an actress on the movie The Reader. Prior and after the Oscars, she has won several awards. She has also earned another award at this year’s Oscars.
2008 – Marion Cotillard Marion Cotillard is also a British actress. She’s a beautiful, talented actress from Paris and in 2008, achieved the Oscar’s award for best actress for the movie La Vie en Rose. She’s very young but she was able to outscore the veteran actresses in the international scene.
These women are indeed few of the most respected actresses in the business. Amidst the competition, they remained on top and their careers continue to advance. Perhaps, three of the most essential traits of being an actress are the passion and love for the craft, the determination to learn new things, and the willpower to become best in all things that a real actress does.
Attending acting lessons, dealing with the right people, mastering the profession are ways to become a great actress. Also, an actress should know how to take care of her fans and all the people behind her.
We now offer relevant resources on how to be an actress. Become a member of A&M backstage and get access to our online backstage area that is full of information, tips & tricks and resources that can help you achieve your goals.
Corporate sponsorship is one of the most popular marketing tools used worldwide. Sponsorships differ from other marketing campaigns because they typically kill two birds with one stone. Basically, both the parties (sponsor and the organizing group) benefit. Many organizations who seek sponsorships are non-profit ones, financial support from various business establishments is always a goal. On the other hand, businesses find sponsorships a great way to engage their consumer audiences. It gives them a positive image, exposure, appeal. And at the same time they can display and advertise their products. Through sponsorships companies can directly communicate with their market and build good relationships with them.
How do sponsorships work?
Sponsorships take place between the event organizer and a corporate entity. For example, a local group that is planning to organize a Breast Cancer Awareness program goes to a particular company and offers a marketing plan in exchange of in-kind service or financial assistance. The group will only have to present their sponsorship proposal to their target sponsor and the latter decides whether to accept the offer or pass it over.
For businesses, sponsorship can add an additional boost to its marketing campaign. In this very competitive market, each company has to find a way to get more customers who will not only buy their product but will patronize it for a longer period of time. And as far as consumers are concerned, a company that recognizes its buyers and listens to their feedback is a company worth trusting.
Sponsorship and Proposal Development
Creating the sponsorship proposal is the most crucial part of corporate sponsorships. The organizing group should make sure that their proposal has what the sponsors need. In making the proposal, they have to consider certain things to secure the commitment of their sponsors.
- How will the event benefit the sponsors? - What’s the likelihood of the project becoming successful? - What are the possible risks? - What is the total amount of support (in cash or in kind) that is needed?
Basically, the sponsors want to know whether they are going to benefit from sponsoring the event. Therefore, the sponsorship proposal should provide a comprehensive report and analysis of the proposed terms. Sponsors also need to know the target audience: whose coming to the event, why will they come, how credible is the organization holding the event, who are the others sponsors, and what is the cost. It is important that the proposal points out the benefits the sponsoring company is going to get justify the cost they’re going to spend. It should also contain some other information like what will happen in the event and a summary of the project.
Corporate sponsorship is perhaps one of the fastest growing industries in western countries especially in the US. This multi-million dollar industry has tremendously helped businesses (small and big) to establish customer relations, branding, and popularity. Furthermore, it has brought so much hope for community work. Almost all kinds of events designed for general welfare are possible even if the organizing groups do not have the funds.
Today Apple announced the highly anticipated iPhone 4s to a crowd of invited journalists at their Cupertino headquarters. It was the first major product unveiling for CEO Tim Cook, who took the reins of the company more than a month ago following the resignation of Apple co-founder Steve Jobs.
The new iPhone will be available for pre-sale online on Oct 7th and be available in stores on Oct 14th, 2011.
The new dual-core A5 chip delivers even more power than before. The 8MP camera with all-new optics also shoots 1080p HD video. And with Siri, the new virtual assistant the iPhone 4S does what you ask. The new iPhone 4s will also run Apple’s new iOS 5 software, which eliminates the need to have to sync devices. The software becomes available on Oct. 12.
Every person engaged in business should understand the importance of public relations and publicity. Many businesses tend to invest heavily on promotional campaigns and advertisements just to attract the attention of their target markets. Regardless of the cost of publicity campaigns, most companies are willing to spend a fortune just to establish branding and an image that will retain in their customer’s minds.
Public relations and publicity are two things that go hand in hand-always. Good publicity entails good public relations and vice versa. They are highly essential to the success of every business.
Establishing Company Image
Communication is crucial to every business. Public relations may refer to any action taken by a company, organization, or group to create and maintain a harmonious relationship and open communication with the public. Everyone knows that it is the public that dictates the success of a business. People are the life of the corporate world. Without people supporting a product, such company will never survive especially in the current economic downfall in the global market.
Aside from the market, public relations involve the actions used to build rapport with employees and investors. To achieve this, businesses employ different PR means such as media relations, analyst relations, corporate communications, labor relations, and internal communications. All these things are designed to achieve one goal: to build a positive company image.
Public relations and publicity can be established with the right marketing approach. PR professionals work with their clients to create the image of a company. The traditional approach includes sending out press releases, researching public opinion, courting journalists and media personnel to have the company featured on a TV show or a top-selling magazine and other publications. It also includes researching public opinion to make an impression that a particular company is interested in the public’s opinions and feedback.
Publicity is Not Advertising
Most of the time, advertising is misunderstood as publicity but they’re totally different when it comes to the concept but they’re both the same as to the goal. Advertising is more product-oriented. The aim is to sell the product or service offered by the company. On the other hand, public relations and publicity is people-oriented. The goal is to communicate with the market in a very efficient manner in such a way that they would be motivated to buy what a company offers.
Building the image of a company is not an easy task. It requires strict planning, strategies, and study. One wrong move and publicity can ruin everything. Even professional PRs find it a bit challenging to achieve superior public relations and publicity.
Fortunately, the modern technology and the World Wide Web have made it possible for PR professionals to make the task easier and more effective. The onset of social media and digital marketing made it possible for small and medium businesses to venture in publicity campaigns because the cost is cheaper. Press releases can now be sent via email to thousands of prospective customers with the single click of the mouse; Add the advent of social networking sites. These things have made public relations and publicity feasible and worth trying.
Loli Lux is confirmed to perform for VIP guests at the exclusive Gloria Hotels & Resorts in Belek, Turkey on Saturday October 1st, 2011.
Gloria Hotels & Resorts is situated in Belek, Antalya in the midst of pine forests and at the seaside along Acisu river, in a region which embodies all natural beauties of the Mediterranean.
Gloria Hotels & Resorts spanning an area of 2.122.000 m2 consists of Gloria Golf Resort, Gloria Serenity Resort, Gloria Verde Resort and Golf Club.
Since the world is saturated with numerous kinds of entertainment, it has become an advantage for companies to make use of it in promoting their brands. Businesses have long realized the role that the world of entertainment plays in their success. Big companies would invest millions of dollars to have their products promoted in a popular TV show or endorsed by a well-known celebrity.
The use of entertainment in marketing products, services, films and shows involves the employment of different entertainment concepts from celebrity endorsements to the more intricate projects like developing a promotional campaign. Entertainment marketing can mean two things: 1) marketing entertainment products through celebrity endorsements, television, concert sponsorship and 2) utilizing the world of entertainment to popularize a brand (like displaying a product in a film, featuring a brand in a morning show).
Advertising and Publicity
One of the core aspects of entertainment marketing is advertising. Movies and television shows would never be successful without advertising. Different production companies make use of TV commercials airing movie advertisements, events, billboards, mall tours, and local shows just to promote a particular film or TV programs. Aside from promoting them to the public, entertainment advertisers often research and manage events targeting specific groups of people from teenagers to college students to moms and business owners. Also, publicizing an grand concert and making announcements to general newspapers and publishing magazines telling people stories of their favorite stars is another way of entertainment promotional campaign.
Product Branding
For companies, sponsoring celebrities, show, and films is a proven way of marketing. In movies, branding is seen in some parts of it when characters go out and dine at McDonalds or some other fancy restaurants, or when the leading lady flaunts her Prada bag. Even the venue of tapings is used to popularize a brand. In entertainment marketing, the products are displayed in films and shows in such way that they will be noticed by the general public.
Branding can also be established using celebrity endorsements. The legendary Tiger Woods had been a known endorser of Nike Shoes which is said to be the 31st most valuable brands in the world according to annual Business Week’s global top 100 brand survey. Nike claims celebrity endorsement as a powerful aspect of its success story.
Basically, the public cares about what their idols are saying and what they see on the TV. Branding has become a major part of promoting all sorts of entertainment products including stars and performers.
Market research is indispensable to entertainment marketing. Businesses want to know how their target audience responds to promotional stimuli and which marketing strategies work. Research will tell marketers whether movies are selling or whether the company has gained increased income after doing a press release.
Technology and Latest Online Trends
The newest aspect of entertainment marketing is the use of online marketing. Today, people vote for the person they want to get evicted from the Big Brother’s House through phone and through the web. Concert fanatics will buy tickets and reserve seats in concert halls using their internet. Almost all TV shows, actresses/actors have their own websites and even make use of Tweeter and Facebook.
Other processes involved in marketing entertainment products and establishing brands are web viral marketing, live entertainment promotions, media coverage, and campaigns.
When it comes to business, having a website is NOT enough. If you want to take your business to a higher level, maybe it’s time to optimize your website. With the millions of online users around the world, it is highly possible to get ahead of the stiff competition and obtain more clients.
However, we cannot deny the fact that there are also thousands if not millions of websites in the World Wide Web. This means your website is against those millions. Still, this doesn’t have to discourage you from attracting more customers and acquiring booming sales. Maybe, it’s time for you to learn the newest platforms in digital marketing to be one BIG step ahead of your competitors.
The Digital Marketing Plan Development
The first step towards successful online marketing is setting up a clear and feasible strategy. If you want to increase your product development, you should not think twice whether you need to enter the digital world or not. If you haven’t made use of the internet, you’re losing potential sales. Developing a strategic plan is essential in digital marketing. You want to know what your goals are in a specific period of time and what you will do to achieve them. You also want to determine the marketing approach that you will employ whether it is in a form of affiliate marketing, blogging, video marketing, mobile marketing, etc. Moreover, you want to identify your potential market and study their buying routines.
Campaign Creation & Management
Now, the victory of your digital marketing plan depends on the quality of your campaign management. Campaign creation can mean anything from posting banners and adverts to sending emails and newsletters to target customers to back-linking and so on. Your aim is to increase the traffic of your website and increase your site’s ranking on major search engines.
Conversion Tracking
Having more people visiting your website is not enough to skyrocket your sales. You want to make sure that a significant percentage of the site visitors will make a purchase transaction with you. The average conversion ratio today is 1:100. This means that in every hundred visitors, one makes the actual purchase. Conversion tracking is expedient in determining the effects of your marketing campaign.
Ad Design & Copywriting
The design of your advertisements and banners should be professional and enticing so potential customers don’t have to think twice about clicking on the link and trying your products. Also, the contents of your website should have credible blogs and articles. A website loaded with useful information and articles that provide how-to tips, demos, and reviews is more likely to be visited than mediocre site which doesn’t even have descriptions. Now, you want to protect the contents of your site by having it copyrighted. There are so many online marketers that steal information and content from legitimate sites and credit them as their own; these are called mirror sites. Site & Campaign Optimization
Search Engine Optimization (SEO) is an art of optimizing your site to achieve better ranking. This includes the use of keywords and back-linking to increase the site’s popularity and traffic. SEO specialists make use of different tactics to optimize a site. One of which is the Social Media Marketing. This includes the use of leading networking sites like Facebook and Twitter to the advertised website.
A/B Split Testing & Mobile Applications
This testing is used to determine the response rate of online users to various digital marketing strategies like the use of banners, emails, adverts, and landing pages. Another way of drawing customers is the use of mobile applications which aim to promote a brand.
The highly anticipated Spotify music service has arrived in the United States. How would you like to have full control and free access to 15 million songs on your smart phone, tablet or computer? Look no further, the Sweden-based Spotify initially launched in Europe in October 2008 and has since then received outstanding reviews. Spotify currently has 10 million users worldwide, with 1 million paid subscribers.
Spotify has three subscription options available. Spotify Free, will let users listen to music from the service on their computer for free with limited advertising. To get access to this version, users must sign up for an invitation.
Then, Spotify offers a $5 per month and a $10 per month subscription plan. For $5, users can listen to Spotify’s catalog on their computers without ads. For $10, they can listen to high-quality music on their computers and on mobile platforms like the iPhone and Android. Other perks will also be made available to premium subscribers.
DJ Kiss provides 5 great tips on how to DJ the perfect summer party set for Askmen.com. To inquire on DJ Kiss availability for your upcoming event please click here.
